Take Care Knock Heads

Take Care Knock Heads « Simpson’s Paradox

In Beijing, it’s hard to get away from the Olympic improvements. I think the changes are somewhere between using the good china for company, and completely reinventing your wardrobe, habits and personality to attract some guy from history class. Not that I ever did that I’m seeing more and [...]

Posted at 9am on 5/28/08 | no comments; | Filed Under: Chinglish | read on

The Importance of English

From http://sajaniishara.wordpress.com

English is an international language. There are many languages in the world where English is the foremost of them all. It is understood and spoken almost everywhere in the world. English has become the key instrument of globalization. What is paramount today is knowing how to use the English language rather than just knowing [...]

Posted at 1pm on 4/6/08 | no comments; | Filed Under: General Discussion | read on

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The purpose of this blog is to explore the use of the English language in global commerce. For many companies in non English-speaking countries, translation of marketing materials and product documentation is often done by non-native speakers who may not have complete mastery of the English language. This often results in broken or even incorrect English. With any language there also are nuances that can be lost in translation. English-speaking consumers can be sensitive to these subtle clues and may judge a product or service based on the quality of the English that is used by the company.

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