Archive for the 'General Discussion' Category

4.6.08 The Importance of English posted in General Discussion
4.6.08 English pushing native languages towards extinction? posted in General Discussion
4.6.08 China allows access to English Wikipedia posted in General Discussion
4.4.08 Is A Website German Translation A Good Idea? posted in General Discussion
4.4.08 Learning a foreign language: Does it matter? posted in General Discussion
4.4.08 Professor of English Dohra Ahmad Publishes World’s First Anthology of “Vernacular Literature” posted in General Discussion
10.15.07 How Not to Give Partners a ‘Death Wish’ in China posted in General Discussion
10.4.07 Lowe’s Language Line posted in General Discussion
10.4.07 If you can’t read English, do not use this product. posted in General Discussion
9.28.07 Rep. Proposes Bill Making English Official Language posted in General Discussion

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The purpose of this blog is to explore the use of the English language in global commerce. For many companies in non English-speaking countries, translation of marketing materials and product documentation is often done by non-native speakers who may not have complete mastery of the English language. This often results in broken or even incorrect English. With any language there also are nuances that can be lost in translation. English-speaking consumers can be sensitive to these subtle clues and may judge a product or service based on the quality of the English that is used by the company.

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Archive for the 'General Discussion' Category

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